Jeweler · North Port, FL
Look closer.
Every piece is set by hand, right here on our bench.
Family owned jeweler in North Port, custom designing and restoring fine jewelry since 1998.
Six things we do here.
Custom jewelry design
Bring your own idea, stone, or heirloom metal. Craig designs and builds it right here on the bench.
Jewelry repair & restoration
Most repairs happen on site. When something needs a specialist, they'll ship it to an authorized repairman for you, free of charge.
Estate jewelry
Family pieces get new life. Craig restores estate jewelry with the same care as a custom build.
Watch battery & band service
Batteries and band sizing start at fifteen dollars, done while you wait.
Gold & silver buying
Selling gold or silver? Amber's Jewel Box buys it.
New jewelry sales
Browse the cases for pieces ready to take home today.

Everystonecatchesthelightdifferently.Oursaresetsoyoursdoestoo.
Made by hand

Craig Cook has been the jeweler on this bench since 1998. Custom pieces start as a sketch, a stone, or an old ring that means something. Estate jewelry gets restored with the same care, so it can be worn again, not just kept in a box.
Twenty eight years on this bench.
Sixty one reviews, four and a half stars.
“Got a watch battery. Quick, easy, great price and service. Small business that should be supported.”
Eric O
“Great independent jeweler.”
Charlie Brown
“They immediately told me they couldn't work on it in house but could ship it to an authorized repairman free of charge.”
Ron Whitaker
Quick answers.
Do you create custom jewelry?
Yes. An on-site jeweler designs custom art pieces and restores estate jewelry. Family owned since 1998.
Do you repair watches and jewelry?
Yes. Watch batteries and band sizing start at $15, plus full jewelry and watch repair.
Do you buy gold and silver?
Yes, Amber's Jewel Box buys gold and silver.
Come see it in person.

Amber's Jewel Box, Shoppes of North Port, FL
About this preview
I built this for Amber's Jewel Box. Here's how it becomes real.
This preview is temporary. It comes down two weeks after I first send it your way — the follow-up email has the exact date. If you want it finished, I finish it: the full site built out, the AI-visibility layer that gets Amber's Jewel Box into AI search answers, and 90 days of tweaks after launch.
Websites start at $1,497. Most land between $1,497 and $3,500 depending on size, and I confirm the exact number with you before any money moves.
If anything I ship is broken or incomplete, I fix it at no charge. No contracts; everything after launch is month to month.
Founding-client rate for this month's projects. Ask me when you reply.
Jacob Reed · Areto · Sarasota, FL · areto.agency